5 Key Ways to Ensure Good Customer Service Outcomes

August 22, 2017 by  

To effectively cater to your customers’ wants and needs, it is very important to have specific customer service etiquette, delivery, and consistency in how your customers are treated. In addition, in today’s very competitive world, staying ahead of the crowd is pretty difficult so one of the main ways to do so is by delivering consist, excellent customer service experiences.

Here are five ways to maintain high customer service outcomes:

1. Have organization-specific guidelines and policies. When hiring and managing customer service employees, it is crucial to outline and specify guidelines that are needed and expected to succeed in that position. Different organizations and positions require different customer service characteristics. For example, the customer service skills needed for a fine dining restaurant are different than those of a bank. Therefore it is essential to create a detailed job description outlining the roles and responsibilities as well as a list of the qualifications necessary to fulfill this position effectively.

2. Use customer service assessments.
Customer service employees represent the face and brand of your organization, so it is extremely important to hire individuals that reflect your organization’s core values, aims, and beliefs. Customer service assessments reveal whether a candidate will be right for your specific needs. For example, these surveys measure how well a person fits the behaviors and characteristics of a specific customer service position and can be industry-specific for hospitality, healthcare, financial services, and retail. This sort of tool can be most helpful in determining if a person will fit into your culture.

3. Be experts.
In customer service positions, it is imperative that one is able to show your customers that you have extensive product knowledge. No matter what industry you are in, competition is steep and customers are faced with many options. In order to have a competitive edge, you want to make sure that every customer service representative has the information and resources needed to show customers they are valued, respected, and cared for.

4. Get direct feedback from customers.
To really know what customers want, direct reports and customer surveys are certainly helpful. Customer surveys can reveal what customer service techniques worked and what did not. This is important to know when you are trying to build loyal, long lasting customer relationships. Remember, it is all about what the customer wants and needs, and how you can best accommodate them that will help to make your business stand out from the competition.

5. Offer employees recognition and rewards.
Employee recognition is a key motivator for customer service employees. Whether it is an employee-of-the-month bonus or an announcement during a team meeting, customer service employees should know they are valued and respected, just like your customers.

If you follow these customer service tips, they should help to raise your customer loyalty and service performance. Remember, it is much easier to please and keep current customers than it is to get new ones and repeat business from happy customers can lead to referral business as well.

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