6 Innovative Ways to Brainstorm Blogging Ideas

March 10, 2015 by  

1. Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger’s friend. Subscribe to a bunch of blogs and websites that cover news related to your industry, and scan the news every time you’re suffering from blogger’s block. Find a particularly relevant or interesting news story, and cover it on your blog. Do your best to relate the story back to your readers, and be sure to include a valuable explanation, lesson, or takeaway they can learn from the story.
2. Encourage Others to Contribute: There’s absolutely no reason you should be the only person contributing to your business blog. Whether you’re the marketing manager, the business owner, or you’re on a multi-person marketing team and you’re assigned as the blog manager — you shouldn’t be the sole contributor. In fact, a one-person blogging situation is the easiest way to burn out and result in a boring blog. Ask other members of your team or even colleagues in other departments to contribute. Different minds think differently, and you’ll find they will often come up with ideas that never even crossed your mind. In addition, consider opening up your blog for guest posts and allowing other industry bloggers to contribute, too.
3. Come Up With a New Angle to Another’s Content: Many of my own content ideas come from reading other bloggers’ content. Subscribe to other blogs in your industry, and scan those blogs when you’re short of ideas. Maybe you have a differing perspective on a topic they’ve covered, or maybe you even disagree with the stance they’ve taken on a subject. Blog about it! Or perhaps they’ve just covered a topic you’ve never even considered blogging about and you have something to share about that topic, too.
4. Repurpose Content: Think of ways to repurpose content you’ve already produced. “Repurposing” could mean a number of things. Perhaps you wrote an e-book. Chances are, you can take an excerpt from that e-book and publish it as a stand-alone blog post. What about an older blog post you published a year ago? Have there since been developments or changes to the topic you wrote about? Consider taking the post and updating it with new information; then republish!
5. Be Open to Inspiration from Unlikely Places: Some of my most creative ideas for blog posts come to me when I’m not necessarily focusing on coming up with blogging ideas. If you’re having a hard time coming up with content topics, take a break and try an activity that relaxes you. Maybe it’s going for a run, baking, or taking a bath. Have an open mind. You’ll be surprised what great ideas you can generate when you’re not expecting it.
6. Try Combined Relevance: Combined relevance is taking two concept that don’t necessarily have anything to do with each other (like cupcakes and marketing), and connecting them in a clever and valuable way.

In the end, try to keep your blog short enough to keep the interest of your audience, but long enough to deliver some key and valuable points on the topic.


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