5 Keys to Maximizing Employee Engagement

January 31, 2019 by  

Most corporate HR mangers make it a key focus to find ways to maximize employee retention and productivity. However, they are often finding that working toward that goal is getting harder than ever. Organizations certainly want to keep their prized people, but they sometimes discover that those individuals are itching to leave. Perhaps that’s a product of today’s economic and technological landscape – because currently the competition for talent is fierce, and the next job opening is just one mobile app or web search away. It is not surprising that retaining employees can be quite difficult. That is why figuring out effective ways to maximize engagement and satisfaction is so key.

According to a recent survey data, 57% of working people plan to look for better positions.

The reasons are: more money (cited by 48 percent of respondents), better career advancement opportunities (27 percent) and boredom or job dissatisfaction (9 percent). This situation isn’t likely to change anytime soon due to the current job climate.

There are a few key steps that can help companies regain employee engagement and workplace stability.
1. Manage early interactions at your organization:
The most important week on a new job is the first one. New hires should be welcomed upon arriving in the workplace and made to feel like they belong and fit in. This will go a long way toward keeping them engaged long-term.

2. Provide growth opportunities
People are more likely to stay in their jobs if they have the chance to be promoted, acquire greater status, have more responsibilities, and earn more money. Offering these sorts of opportunities can make a huge difference in employee engagement and reduce turn over.

3. Monitor job satisfaction
Managers should regularly observe their employees and gauge their happiness levels. If satisfaction begins to decline, the HR manager should be willing to intervene quickly and identify ways to ameliorate the situation and improve the employee’s experience in their job.

4. Maximize loyalty
How committed do people feel to their jobs and the organization? Are they given rewarding work that they have been well trained for and feel that they can do well? So they know what is expected of them and how they fit into the big picture of the company? If so, people feel more loyalty in their positions so are less likely to leave. In addition, employees need to feel valued so acknowledgement of their contributions is also essential to them wanting to stay. This is an important mindset that companies should strive to attain.

5. Develop great leaders
Great leadership is the key to any business’s success. Effective supervisors/managers are perhaps the most important factor behind the outcomes of a work team, therefore companies should do what they can to develop effective successful leaders and help them to be able to motivate their employees by example. Leaders need to be accountable, excellent communicators and models for the sort of behaviours and attitudes they wish to see emulated by their team members.

If you follow the keys described above, you will be more likely to have a successful long term business with happy, productive, efficient, creative, and long-term employees.

5 Strategies for Successful Sales

January 10, 2019 by  

Making a sale should be easy, especially when you have the right product or service. However, many people make it more complicated than necessary so lose the prospective client in the process. First of all, you must do your homework and determine what the prospect actually needs and then in your “pitch” focus on how your service or product is going to make their life easier or their business more successful.

Here five “make it happen” steps to get the green light rather than be rejected:

1. Cut to the chase.
A good salesperson doesn’t waste time with long anecdotal introductions. Rather you need to start describing the product attributes that will resonate with the prospect right away. For example, if you have determined that this prospect will benefit from your product or service, be sure to demonstrate the benefits right off the top and begin by saying that you understand whatever it is that they do and here is how our product or service will enhance your productivity or outcomes. Never waste the prospect’s time with unnecessary information that they will not relate to because they will tune you out and you will not be able to close the sale.

2. Skip the industry jargon.
Whether your product or service is technical in nature or not, be sure to use language that the prospect understands so that they will see right away why they should consider what you are offering to them. If you get into a long-winded technical explanation, again you will likely lose them as their interest will wane and again, you will not likely be able to close the sale.

3. Paint a picture.
Sometimes we do not get to meet the new prospect face to face. In that situation, you need to be able to describe your product or service in a way that they can clearly picture how the features you are offering them will enhance their business processes and outcomes. If you can send them something via email, maybe before the talk, that might also be helpful. However, again, it should not be anything lengthy as they will not likely read it if it is not short and to the point. Even if you are fortunate enough to arrange a face to face meeting, being able to demonstrate just how your product or service will be of great benefit to this new prospect will go a long way toward you being able to close the sale.

4. Be truly interested in the prospect.
When you speak to a new potential customer, concentrate on finding out about the customer and their business instead of just making your pitch. Ask open-ended questions and listen very carefully to the answers offered will give you more insights on how to interest this person in your product or service. In addition, you may discover some common areas of interest and this could certainly enhance your relationship right off the bat.

5. Make it matter.
Your product may have many benefits, however, they are worthless if the prospect doesn’t need them. Be able to constantly reframe those product benefits so that each prospect will understand the specific impact the product or service could have on his business. This can be determined by doing that so important homework before your meeting so that you better understand the needs of the prospect’s business and then can highlight those aspects of what you have to offer so that you will grab their interest and be more likely to make the sale.

Here is a unique way to think of selling: it is like a journey on which you are leading your customer like a tour guide. If the customer does not understand where you are headed or why he should come along, they will either choose not to take the trip or wander off in a different direction before you are through. All you have to do is get them excited about the destination, describe all the beautiful things to be observed along the way, and then be prepared to answer any questions they have so they feel safe and can enjoy the route. Again, a main key is learning what would enhance the prospect’s business so that you can adjust your “pitch” to suit their specific needs. If you do this you will be much more likely to close more sales.