How to Develop New Blog Ideas

November 18, 2017 by  

Continually coming up with new ideas for your blog can become pretty onerous. Especially if you blog on more than one site.

Here are some ideas you may want to consider when you have time to write more blogs for your site.
1. Invite Others to Offer Blogs: Even though you may be the key expert in your area of expertise, there are likely others who may also have some valuable information that you could share on a particular topic so you ask them to guest blog for you. Contributions from others could ease your load and reduce your burn out time. You can even consider asking other members of your team or colleagues to contribute their ideas or pieces. New input and perspectives will keep your blog fresh.

2. Create a Different Perspective to Another Blog: Some content ideas can be sparked from reading other blogs. So if you follow other industry blogs, you may find one that speaks about an issue or element that you could elaborate upon. You might even disagree with that blogger’s point of view and could write about yours instead.

3. Follow Your Industry’s News: Industry news sources can certainly be a great resource for new blogs. If you explore what other bloggers in your industry are writing about, it might give you an idea for your next article. Sometimes a particularly relevant or interesting news story might provide you with the necessary inspiration for a new piece. It is also a good idea to consider what your readers might be looking for and then use that as your next topic. Finally, be sure to include beneficial elements, tips, or takeaways so that your followers will continue to read your blogs.

4. Combine Concepts: Sometimes when you put two entirely different concepts together an entirely new approach can be developed. This connection could prove to be both valuable and innovative which makes it worthy of consideration.

5. Inspiration Can Pop up from Any Source: Sometimes ideas just pop into your mind from an experience or a situation. When you are doing your regular exercise routine, taking in some local musical event or an art show, or even doing something that relaxes you can actually generate an idea for a new blog. Don’t be afraid to go with the flow!

6. Keep it Simple: Sometimes the most outstanding, creative pieces are the simplest ones. Don’t discount a simple, obvious blog idea, even if you have used the topic before. A new, simple, basic approach could actually become one of your most popular blogs. Contemplate writing a how-to piece that clearly and succinctly explains specifically how to do something that your readers might normally find complicated or difficult. Write it from the perspective of those who have no background in this area.

7. Never Hurts to Revisit a Topic: If you’ve been blogging for a while, you have likely written about every topic in which you have expertise. That does not mean that you cannot write on a particular topic again, this time taking it in another direction or talking about aspects that were not included in the original blog. You can always shine some new light on a topic using a different approach or focussing on a new aspect not elaborated upon before.

8. Include a Variety of Content Formats: Your blog doesn’t have to be just text-based, you can include relevant graphs, charts, pictures, cartoons, even a short video or PowerPoint deck can add interesting content and better illustrate your points in a more visual manner. Be creative, it can make blogging more interesting and fun for you and your readers!

Remember….enjoy what you do, share what you have passion for and it will show in your blog posts!

3 Simple Tips for Impactful Business Communications

November 3, 2017 by  

In business, you need to provide beneficial information to your listeners. In order to achieve that, you must use your voice to persuade and influence. In order for the message to be effective, you must pay close attention to the quality, warmth, tone, and volume of your voice as this is your most important means for effective  communication.

Here are 3 simple tips to employ:

1. Your voice is your agent of intention and expression. When combined with your facial expression, your voice sends more of your message than the words themselves and both must match and reinforce your verbal message. So use it to your best advantage.

2. To gain the greatest advantage from your voice, you must create a calm and pleasant sound which can only be created with proper breathing techniques. The fullness of the sound comes from the “belly” or by using diaphragmatic breathing, this deep breathing softens the voice, helping to make it sound soft, calm, and confident. Conversely, shallow breathing results in a thin, harsh sound which makes you seem hurried and which can also tire both your audience and yourself.

3. If you wish to have your audience engaged and comfortable you must appear and sound relaxed. Your voice reflects your state of mind and the audience will “hear” that in your voice. Therefore, if you are tense, nervous, distracted, or anxious you will make your listeners feel the same way; and that will make it difficult for them to stay focused on your message. Remember, you set the tone in the room for your presentation, if you look and sound confident, relaxed, and focused, the audience will respond accordingly. And, the opposite is also true!

Prepare, practice, and time your presentation, get honest feedback, record your presentation, or at least talk it through in front of a mirror so you can watch how you appear. Even better, get a couple of friends and or family members to give you some honest feedback on how you are doing.

Your voice is the most valuable and important tool for your presentation and for your business communications.   It must be honed, oxygenated, and tuned to be strong and effective. Create an emotional investment that is positive, energetic, confident, welcoming, and responsive, if you do this, you will reap huge dividends!