The 5 “C’s” for Telling a Great Story

November 24, 2016 by  

One of the key elements to successful public speaking is to use stories to illustrate points or concepts. People love stories!
However, what exactly makes a story great?
How can you tell stories that will captivate your audience and engage them?
Consider the sorts of stories you could include in your presentations and then guide your choices with the following elements.

The 5 “C’s” is a simple structure or formula for creating appropriate, memorable and engaging stories.

1. Your story should have Characters:
Carefully consider who to make the main characters in your story. Humor is always a good approach as we all love to laugh.
Try to describe those main characters so that your audience can actually visualize them. If possible, make them relevant to the audience.
2. Your story could have a Conflict:
Put your main characters into a conflict type of situation. This will get your audience thinking about how they could resolve the conflict, especially if you are going to offer some strategies for conflict resolution.
This element can be one of your engagement hooks, to draw your attendees into the story.
3. Your Story needs to have a Cure:
In other words you will need to provide a positive outcome for the conflict situation presented in your story. The cure will help the audience overcome the typical conflicts they may be facing in their own lives. You could even make this an exercise for the attendees if you want them to apply strategies you are presenting to situations they may encounter in their work environment.
4. Characters should Change as a result of the conflict:
Offer specific personality or attitude shifts that your characters undergo as a result of having to overcome the conflict described. In other words, how would they now view the world differently as a result of having experienced the conflict?
5. Your story should end with a “Carry Out Message”:
The essence of the story is to illustrate or make a point. Be sure that your story does in fact do this with clarity and specificity. This is the “lesson” you want your audience to take away, so it needs to be obvious why you told the story and what they are supposed to learn from it.

In summary, here is this simple storytelling model of the “5 C’s”, just include the following five elements:
• Characters
• Conflict
• Cure
• Change
• Carry-out Message

If you can use this structure for your stories you will find better retention of the key concepts you are hoping your audience will gain from your presentation. Again, people like stories and it definitely drives home the points you are trying to make in an interesting and relatable manner.

5 Keys to the Delivery of an Impactful Message

November 11, 2016 by  

Being able to get your intended message across can be more difficult than you might think. Most of you probably think that you know how to communicate because you have been doing it since you were born. However, unless you receive some honest feedback from the listener you cannot be absolutely sure that the communication was received and computed as desired. In addition, if the message was not heard, you will not enjoy the expected outcome. Miscommunication results in conflict, disappointment, resentment, and complaining, all of which cause you stress and lowered productivity, efficiency, and creativity. Therefore, it is much more beneficial to learn how to communicate with impact, clarity, and influence.

Here are some keys to help you be more effective with interpersonal exchanges and presentations.
1. Consider the needs of your audience so that the “packaging” of your message will be enticing, engaging, and meaningful, as this will make it more likely that they will listen more intently.
2. Clearly outline the benefits of what you wish the audience to do because if the reasons for changing their behaviour or following your instructions make sense in a compelling manner to the listeners, again they will be more likely to do as suggested.
3. Always tell the truth, in that way you will truly be authentic, and honesty is the very best policy as the audience will sense your sincerity. This approach will also give you credibility which will speak to a better chance for the generation of voluntary compliance with your wishes. Besides, this also validates your expertise and competence which are more reasons for your audience to listen closely and do as you wish.
4. Have a clear goal in mind so that you can formulate your message appropriately to achieve that particular outcome. It is much easier to complete something when you know exactly what you are trying to accomplish.
5. Practice, practice, practice…new skills require the implementation of strategies and tools that will provide you with the desired outcomes, however you can only accomplish those goals when you have mastered the techniques necessary to become an impactful communicator.

Finally, if you are to become an effective communicator, employing the elements described above will be a great help to achieving improved outcomes and less conflict in all aspects of your life.