How to Achieve Customer Loyalty & Ensure the Success of your Business

July 8, 2015 by  

Customer loyalty is most important to the longevity of any business and in today’s very competitive market place is essential to the success of every business.  There are several ways this can be achieved. Most importantly it begins with excellent, consistent customer service.

This can be achieved by doing the following:
1. Identify your market
2. Determine whether or not they connect to your brand
3. Establish and maintain meaningful relationships with your customers
4. Provide your market with what they are looking for

Time will prove whether or not an organization has a strong, identifiable brand and produces outstanding, high quality products or services which have earned not only the respect and admiration of the marketplace but also within their own industry.
Referral and repeat business further confirms the satisfaction of an organization’s customers.
Consistency in customer contacts and the ability to read the market will both attract new and repeat business….a key to long term success!
Appropriate systems need to be developed and established to ensure the consistency of good customer service which helps ensure that the company can continue to keep those relationships strong, meaningful and long lasting.
Customer contacts with sales and service must all be positive, consistent, and memorable. Especially when there is a problem!  In fact, that is when the outcome must be “gaspworthy” for the customer so that they will remember the solution rather than the problem itself.

How are can we accomplish that?
We can achieve that goal by employing the following:
 1. Employ a welcoming approach with customers
 2. Meet customer expectations by first determining what those expectations may be (employ active listening!)
 3. Go the “extra mile”…do something the customer does not expect
 4. Anticipate problems and have possible solutions ready to be implemented….conduct “pre-mortems”
 5. Have the ability to create positive outcomes from any difficult situation
 6. Employ effective communication techniques and open lines of communication among team members so that together they can deliver consistent excellent customer service.

The happier and more satisfied your customers are, the more likely they are to return to your business and recommend you to others!